MARVEL / Digital Comics

Case:

Create an experience worthy of a collector and casual reader’s attention.
Catch someone’s attention with small features, across the board, in order to create a theatric, engaging, & unique digital experience.

I admit it. I don’t get comics. I’ve never collected them, but I absolutely embrace the importance and wealth of artwork and creativity inside each issue. Maybe more-so now.

Tasked with creating a value-prop for Marvel Comics to move into a digital platform. What could make advent comic fans embrace a digital version of what is seemingly a growing and diverse collection community?

For this project, I lead the design charge on a sun-chasing, worldwide team. Creating interview scripts, performing user research and information gathering, and gaining valuable insights. From there, it was pure ideation and design, collaborating with talent worldwide in order to make a cohesive, beautiful experience.

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